A Founder's Journey
Exploring founder's anxiety post incorporation of their business.
"I built my business from the ground up. I figured out as I went.
Nobody hands you a manual for that part. You just have do it."
Initial days in newly incorporated business ?
"…and when a business starts fresh, everything is urgent.
Nothing get's done, totally directionless"
What happens from Day 1 to Day 30 ?
Founder inherits a pile of finance tasks, no order, no plain-language explanation.
User Persona
Nick kumar Singh - Founder ~ Lonely Llama, Full Stack Ai Engineer
"I want to feel as in control of running this company as I feel building the product. Like, I know how to ship code. Why does this part make me feel like a first year intern?"
"If I'm being honest, the dream is that one day I just... stop thinking about this. It runs. I build the product. That's it."
"I want to feel as in control of running this company as I feel building the product. Like, I know how to ship code. Why does this part make me feel like a first year intern?"
"I genuinely don't know what happens if I ignore something for two weeks. Is that fine? Is that a ₹10,000 problem? Nobody says."
Aspirations
:)
:(
Frustations
NEXT
First TDS filing
Payroll Setup
LATER
ESOP Pool
FEMA
NOW
GST Registration, Business bank account
How to reconstruct this approach ?
The answer isn't more information. It is building a sequence. Giving them full control
How this sequencing happens ?
How the system arrives at 'now, next, later' sequencing?
Input all the obligations
• Every filing + trigger
• What depends on what
• Legal deadlines
Filter your situation
• Funded or bootstrapped
• Hiring yet?
• Revenue? Foreign money?
Prioritizing (AI Layer)
• Relevance × deadline
• Re-orders on change
• Pre-fills what it can
Outcome (what you see)
• Now · Next · Later
• One primary action
• Reason attached
Presenting valuebook,
managing all things finance for your business
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Wireframes & Screens
Features
Now (Home) Screen
One task at a time. The engine surfaces today's single priority with its reason — no dashboard, no noise, no triage left to the founder.
Company Profile
The company's identity as a designed object. CIN, PAN, and compliance IDs with live status, readable at a glance like a passport.
Roadmap Screen
Every obligation sequenced on a timeline ~ Now, Next, Later.
Intelligence Screen
AI that acts, re-sequences the roadmap and pre-fills the paperwork. You just review and approve.
Alert Screen
The only loud screen in the app. A real deadline takes over entirely. ETC forward, consequence, one action. Rare by design, so it's trusted.
Prototyping Link and Walk Through Video
Link to prototype file for walk through of the App
Overwhelmed becomes ready.
Email :
Lakshitkumar007@gmail.com
© Copyright 2026. All Rights Reserved by Lakshit Kumar